We design end-to-end product for differentiation, with product strategies for competitive arenas, enhancing key aspects as usability and ergonomics improvements, supply chain definition, family feeling for market competition.
End to end design path
Design for manufacturing
Feasibility studies and costs estimation
Tech transfer solutions with prototypes
Iterative prototyping
User experience | user testing
Innovative performances applied on products
New interactions & phygital solutions
Techincal solutions for new products experiences
Tech transfer solutions with prototypes
Experimental cmf
New materials and finishing solutions/testing
We design end-to-end product for differentiation, with product strategies for competitive arenas, enhancing key aspects as usability and ergonomics improvements, supply chain definition, family feeling for market competition.
Defining CMF strategy and streams directions together with new materials proposals for accessories in automotive sector
Designing a new top range cabin interiors starting from usability, comfort, quality perception and inserting new patentable features and new assembly solutions.
Creating a product-system solution with connected wearable devices and smart tags to prevent injuries in dangerous areas
Defining a product architecture and design language for an Augmented Reality remote maintenance device with enhanced usability and ergonomics
Ideating the language and look- and-feel strategy for a new generation of wearable device with innovative audio features
Developing a design language for Wristbot, a wrist rehabilitation device, using additive manufacturing techniques
We ideate and develop challenging solutions for new products or existing products improvements, to enable new user interactions and wow effects, together with performance and technical improvements, under condition of uncertainty and with your business outcomes in mind.
We combine technologies, processes, materials and validate the solution until testing phase, ready to be implemented.
Ideating and developing a solution for a cool touch steam wand without changing the outer material or impacting dimensions
Tech scouting and product testing for a self cleaning solution in Automotive components industry with the aim to increase aesthetical properties.
Process and technology scouting and experimentation, with the aim to develop new finishes for optical industry and increase decoration opportunities.
Custom coating solution development and testing for antifingerprint properties and new aesthetical look multi- industry. Solutions have been tested according to client internal process and parameters.
Applying processes on metal to create custom aesthetical effects for high end electronic devices. Tech scouting, suppliers’ management and iterative prototyping.
Experimenting new finishes on metal to increase sustainability in the decoration process for high end electronic devices. Tech scouting, suppliers’ management and iterative prototyping.
Creating new possibilities for Sensitive Fabric by experimenting with innovative technologies, leading to develop new effects and performances
Touch solutions under premium materials for wow effect and new HMI
Producing a textile sensor for a user-friendly data gathering during the use of the device. A custom solution that combines existing technology in an innovative way
Experimenting new textiles technologies for interiors travel solutions
Experimenting cutting edge solutions to enhance function and emotion in automotive interiors field
We extend your product solutions to the digital wold by the experimentation and prototyping of digital features on products: we manage end-to-end solutions development and usable proof of concepts
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We have a business-centric and practical approach to innovation, sharing our global network to capture and generate new value for our client. We are flexible as a small and fast consulting firm but structured as a global company as process and project management, leveraging the best out of DI and BTS expertise.
We performed NPD services in 14 industries, Automotive, Fashion, Healthcare, Pharma and packaging among them. Have a look at homepage for a complete list
We bring an opportunity to tangible results by accelerating physical experimentation, arriving at tangible results with the aim of validating the solution right away. We manage end-to-end experimentation through solution design, suppliers management and performance tests
BTS Design Innovation
For general info please write us at
or, if you wish to candidate, at
we’re always happy to meet interesting &
motivated people
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