New products
Development
and Experimentation

We design end-to-end product for differentiation, with product strategies for competitive arenas, enhancing key aspects as usability and ergonomics improvements, supply chain definition, family feeling for market competition.

New products Development and Experimentation

Services

Product Development

End to end design path

Design for manufacturing

Feasibility studies and costs estimation

Tech transfer solutions with prototypes

Iterative prototyping

User experience | user testing

Product Experimentation

Innovative performances applied on products

New interactions & phygital solutions

Techincal solutions for new products experiences

Tech transfer solutions with prototypes

Experimental cmf

New materials and finishing solutions/testing

Product Development

We design end-to-end product for differentiation, with product strategies for competitive arenas, enhancing key aspects as usability and ergonomics improvements, supply chain definition, family feeling for market competition.

CMF streams and new materials selection

Defining CMF strategy and streams directions together with new materials proposals for accessories in automotive sector

Argo tractors cabin

Designing a new top range cabin interiors starting from usability, comfort, quality perception and inserting new patentable features and new assembly solutions.

Safety system for construction areas

Creating a product-system solution with connected wearable devices and smart tags to prevent injuries in dangerous areas

Kiber helmet

Defining a product architecture and design language for an Augmented Reality remote maintenance device with enhanced usability and ergonomics

Wearable device

Ideating the language and look- and-feel strategy for a new generation of wearable device with innovative audio features

Iit rewing wristbot

Developing a design language for Wristbot, a wrist rehabilitation device, using additive manufacturing techniques

Product Experimentation

We ideate and develop challenging solutions for new products or existing products improvements, to enable new user interactions and wow effects, together with performance and technical improvements, under condition of uncertainty and with your business outcomes in mind.

We combine technologies, processes, materials and validate the solution until testing phase, ready to be implemented.

La marzocco cool touch

Ideating and developing a solution for a cool touch steam wand without changing the outer material or impacting dimensions

Automotive components self cleaning solution

Tech scouting and product testing for a self cleaning solution in Automotive components industry with the aim to increase aesthetical properties.

Decorative finishes experimentations for optical industry

Process and technology scouting and experimentation, with the aim to develop new finishes for optical industry and increase decoration opportunities.

Antifingerprint aesthetical coating solution

Custom coating solution development and testing for antifingerprint properties and new aesthetical look multi- industry. Solutions have been tested according to client internal process and parameters.

Metal new finishes processes for customization

Applying processes on metal to create custom aesthetical effects for high end electronic devices. Tech scouting, suppliers’ management and iterative prototyping.

Sustainable metal new finishes for consumer electronics

Experimenting new finishes on metal to increase sustainability in the decoration process for high end electronic devices. Tech scouting, suppliers’ management and iterative prototyping.

Eurojersey experimentations

Creating new possibilities for Sensitive Fabric by experimenting with innovative technologies, leading to develop new effects and performances

Automotive | hidden interfaces

Touch solutions under premium materials for wow effect and new HMI

Textile sensor for data harvesting

Producing a textile sensor for a user-friendly data gathering during the use of the device. A custom solution that combines existing technology in an innovative way

Automotive | digital knitting experimentations

Experimenting new textiles technologies for interiors travel solutions

Automotive | backlight interface

Experimenting cutting edge solutions to enhance function and emotion in automotive interiors field

We extend your product solutions to the digital wold by the experimentation and prototyping of digital features on products: we manage end-to-end solutions development and usable proof of concepts

From product- system hardware solutions
Through Data gathering technologies
Followed by functional proof of concepts, product prototyping and on- site
To integrated digital ecosystems

How we operate

Standard & replicable process
We use a replicable process to ensure results, time control and quality. The ideation of new solutions is a matter of method, and not managed by chance
Idea generation tools & templates
We use a replicable process to ensure results, time control and quality. The ideation of new solutions is a matter of method, and not managed by chance

Learn more about services

Tech scouting and suppliers qualification

Tech scouting
and suppliers
qualification

Innovation Process Consulting

Innovation
Process
Consulting

Digital tools For R&D

Digital
tools
For R&D

Clients

F.A.Q.

What is the added value I working with DI?

We have a business-centric and practical approach to innovation, sharing our global network to capture and generate new value for our client. We are flexible as a small and fast consulting firm but structured as a global company as process and project management, leveraging the best out of DI and BTS expertise.

In which industries did you perform the mentioned services?

We performed NPD services in 14 industries, Automotive, Fashion, Healthcare, Pharma and packaging among them. Have a look at homepage for a complete list

What is product experimentation?

We bring an opportunity to tangible results by accelerating physical experimentation, arriving at tangible results with the aim of validating the solution right away. We manage end-to-end experimentation through solution design, suppliers management and performance tests

Contact Information

BTS Design Innovation

Viale Abruzzi 13, 20131 Milano
+39 0269015719

For general info please write us at

design@btsdi.it

or, if you wish to candidate, at

career@btsdi.it

we’re always happy to meet interesting &
motivated people

DI is a part of
BTS.com
visit BTS site
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